Company ▾ Stale Holdings AS
FH
Finance Hub · Stale Holdings AS
· revenue truth beneath all 8 enginesliveclearly-labelled demo · shaped like the real contractsRevenue lifecycle · the money spine
12 states — no skipping, money states token-gated
Lead
Deal
DealWon
InvoiceCreated◆ token-gated
InvoiceSent
PaymentReceived◆ token-gated
Reconciled◆ token-gated
recurring loop ↻
Active◆ token-gated
Expansion◆ token-gated
Contraction◆ token-gated
Retention
Churn◆ token-gated
Active → Retentionvia tripletexidempotentone-time revenue ends at Reconciled · recurring revenue activates a contract and moves Expansion / Contraction / Retention / Churn
Recurring revenue · this period
MRR NOK 90k — movement by component
MRR
NOK 90k
ARR
NOK 1.1M
Net new
NOK 0
Expansion
+NOK 0
Contraction
−NOK 1k
Churn
−NOK 1k
Per-segment intelligence
Where the compounding actually happens
Nordic logistics SMBscustomerABMwarning
MRR
NOK 90k
NRR
98%
ARR
NOK 1.1M
Contracts
12
Revenue
NOK 96k
COGS
NOK 32k
Gross margin
NOK 64k
Margin %
67%
AI + build cost per engine (COGS attribution)
E1NOK 2k
E3NOK 10k
E5NOK 20k
MRR declined 200000 minor units period-over-period.
The 8→1 loop
What Strategy (E1) reads back before the next run
E8 Conversion— DealWon →FH Finance Hub— per-segment write-back →E1 next Strategy run
Nordic logistics SMBs
deal won · 2025-11-20
Deal
NOK 9.5k
Segment margin
NOK 64k
Segment MRR
NOK 90k
NRR
98%
receipt · pre 0000f1receipt · post 0000f2every money transition carries a pre + post decision receipt — glass-box, click-to-source