Company ▾ Alpha AS

Alpha ASL · sponsored Beta ASM · sponsored Gamma ASS · sponsored Nordic Bygg ASXL · direct Orbit Health ASL · sponsored Stale Holdings ASL · sponsored Manage companies →

switching keeps you on the same engine · phase

Finance Hub · Alpha AS

· revenue truth beneath all 8 enginesliveclearly-labelled demo · shaped like the real contracts

Margin compressionSelf-serve SMB teams

Foundation-Model-Choice cost is growing faster than customer revenue (COGS +40.0% vs revenue +3.7%).Detected from the period-over-period COGS vs revenue trend — the signal only exists because model cost is a per-company variable, not a fixed fee.

Revenue lifecycle · the money spine

12 states — no skipping, money states token-gated

Lead

Deal

DealWon

InvoiceCreated◆ token-gated

InvoiceSent

PaymentReceived◆ token-gated

Reconciled◆ token-gated

recurring loop ↻

Active◆ token-gated

Expansion◆ token-gated

Contraction◆ token-gated

Retention

Churn◆ token-gated

Active → Expansionvia tripletexidempotentone-time revenue ends at Reconciled · recurring revenue activates a contract and moves Expansion / Contraction / Retention / Churn

Recurring revenue · this period

MRR NOK 410k — movement by component

MRR

NOK 410k

ARR

NOK 4.9M

Net new

NOK 0

Expansion

+NOK 55k

Contraction

−NOK 5k

Churn

−NOK 5k

Per-segment intelligence

Where the compounding actually happens

Mid-market Nordic ops teamscustomerABMvirtuous

MRR

NOK 280k

NRR

117%

ARR

NOK 3.4M

Contracts

Revenue

NOK 320k

COGS

NOK 60k

Gross margin

NOK 260k

Margin %

81%

AI + build cost per engine (COGS attribution)

E1NOK 4k

E3NOK 16k

E4NOK 7k

E6NOK 9k

E7NOK 24k

Self-serve SMB teamscustomerPLGvicious

MRR

NOK 130k

NRR

104%

ARR

NOK 1.6M

Contracts

Revenue

NOK 140k

COGS

NOK 98k

Gross margin

NOK 42k

Margin %

30%

AI + build cost per engine (COGS attribution)

E1NOK 6k

E2NOK 12k

E3NOK 24k

E5NOK 20k

E6NOK 36k

Gross margin fell 2300000 minor units period-over-period.

Foundation-Model-Choice cost is growing faster than customer revenue (COGS +40.0% vs revenue +3.7%).

The 8→1 loop

What Strategy (E1) reads back before the next run

E8 Conversion— DealWon →FH Finance Hub— per-segment write-back →E1 next Strategy run

Mid-market Nordic ops teams

deal won · 2026-06-18

Deal

NOK 18k

Segment margin

NOK 260k

Segment MRR

NOK 280k

NRR

117%

virtuous

Self-serve SMB teams

deal won · 2026-06-21

Deal

NOK 4.8k

Segment margin

NOK 42k

Segment MRR

NOK 130k

NRR

104%

vicious

receipt · pre 0000f1receipt · post 0000f2every money transition carries a pre + post decision receipt — glass-box, click-to-source