Company ▾ Beta AS
FH
Finance Hub · Beta AS
· revenue truth beneath all 8 enginesliveclearly-labelled demo · shaped like the real contractsRevenue lifecycle · the money spine
12 states — no skipping, money states token-gated
Lead
Deal
DealWon
InvoiceCreated◆ token-gated
InvoiceSent
PaymentReceived◆ token-gated
Reconciled◆ token-gated
recurring loop ↻
Active◆ token-gated
Expansion◆ token-gated
Contraction◆ token-gated
Retention
Churn◆ token-gated
InvoiceSent → PaymentReceivedvia fikenidempotentone-time revenue ends at Reconciled · recurring revenue activates a contract and moves Expansion / Contraction / Retention / Churn
Recurring revenue · this period
MRR NOK 120k — movement by component
MRR
NOK 120k
ARR
NOK 1.4M
Net new
NOK 0
Expansion
+NOK 1k
Contraction
−NOK 6k
Churn
−NOK 4k
Per-segment intelligence
Where the compounding actually happens
SMB construction contractorscustomerABMvicious
MRR
NOK 80k
NRR
93%
ARR
NOK 960k
Contracts
11
Revenue
NOK 90k
COGS
NOK 112k
Gross margin
−NOK 22k
Margin %
-24%
AI + build cost per engine (COGS attribution)
E1NOK 5k
E3NOK 42k
E4NOK 13k
E5NOK 26k
E6NOK 26k
Segment is unprofitable: COGS 11200000 exceeds revenue 9000000 (minor units).
MRR declined 600000 minor units period-over-period.
Gross margin fell 200000 minor units period-over-period.
Building-materials supplierscustomerABM+PLGwarning
MRR
NOK 40k
NRR
93%
ARR
NOK 480k
Contracts
7
Revenue
NOK 44k
COGS
NOK 18k
Gross margin
NOK 26k
Margin %
59%
AI + build cost per engine (COGS attribution)
E1NOK 2k
E3NOK 9k
E4NOK 3k
E5NOK 4k
MRR declined 300000 minor units period-over-period.
The 8→1 loop
What Strategy (E1) reads back before the next run
E8 Conversion— DealWon →FH Finance Hub— per-segment write-back →E1 next Strategy run
No written-back outcomes yet — the loop closes at the first DealWon. Until then the next strategy run starts from the same base. Honest empty, never fabricated.
receipt · pre 0000f1receipt · post 0000f2every money transition carries a pre + post decision receipt — glass-box, click-to-source