Company ▾ Alpha AS
E1
Growth Strategy
· Diagnose · position · commit3 segments → 1Growth Guide:Next: Discover — Growth diagnosis
E1 · ScorecardsStep 8 · Engage / Learn
Capture campaign scorecards, win/loss, segment profitability — refine for the next cycle.
Context the engine should consider
Your work
no auto-accept · validate → write → archive → confirmLive commit · connected store
The package this engine publishesStrategyPackagereadyStrategyPackage.v2published 2026-05-04 · v2.0.0E1 →E2E3E4E5E6E7E8FinanceHubAlpha AS · demo, shaped like the real contract
Triple trackcustomercapital
Segment playsP1 Mid-market Nordic ops teamscustomerABM· Cut manual coordination across field operationsP2 Self-serve SMB teamscustomerPLG· Get started without onboarding callsP3 Nordic seed and Series-A investorscapitalABM· Back a proven ops wedge before the category closes
ObjectivesNOK 12M ARR by end of 2027 — ARR target NOK 12M in 540 days · writes back at step 8Hold NRR above 115% across paying segments — NRR target 115% in 365 days · writes back at step 8
Strategic contextSeries AProgressing“Ops leads see the Monday-morning spreadsheet retired in the first demo minute.”
Marketing mixpaid 35%earned 20%shared 20%owned 25%· budget NOK 450k
AI model choiceClaude (EU region, Bedrock Frankfurt)